IMTMA Training Centre

Certified Machine Tool Sales & Marketing Professional

Date : 18 to 25 November, 2019

@ BIEC, 10th Mile, Tumkur Road, Madavara Post, Bangalore


Indian Machine tool industry greatly requires systematically trained sales & marketing engineers who are able to effectively differentiate the products' strengths across to the customer and win more business. A good marketing team represents the face of the company as it needs to project the brand, its key strengths, products and services in order to convince the customers. Specifically in case of machine tools and accessories being capital equipment, effective marketing assumes far greater significance.

To provide an in-depth understanding of technological aspects as well as systematic approach of sales & marketing strategies, IMTMA is organizing a 8 days course on ‘Certified Machine tool Sales & Marketing professional’ on 15 to 22 November, 2019 at Bangalore.

Focus Areas

  • Roles of a sales engineer
  • Structure of sales process
  • Market segmentation
  • Calculation of ROI
  • Customer service as a differentiator in machine tool marketing
  • Finance and commercial aspects
  • Communication and presentation skills
  • Social media marketing
  • Applications of CNC Machines - Live demo with cutting tools, work holding and gauging equipment
  • Reading Engineering drawing with GD&T Symbols
  • Using measuring equipments
  • Statistical process control - process capability and machine capability
  • Applications of SPMs and tooled up machines for providing solutions
  • Machine tool accuracy and testing

Key Take Aways

After undergoing the course, the participants will be able to -

  • Gain In-depth knowledge about the roles of sales engineer right from customer engagement to closing the deal
  • Learn about applications of CNC machines with cutting tools, work holding and gauging equipment
  • Acquire communication and presentation skills as needed for sales and marketing
  • Enhance knowledge about measuring instruments and SPC concepts
  • Approach sales & marketing of machine tools including need analysis and projecting key strengths of the product and services in systematic manner

Training Methodology

  • Combination of technical and marketing aspects, presented in interactive manner
  • Pre-reading through online and assessments during the course
  • Course will be in workshop style with active participation through activities, demo, exercise and workouts
  • Delivered by industry experts of more than 30 years of domain expertise

Participation Fee

Rs. 25000/-

IMTMA Members / Micro Companies

Rs. 25000/-

IMTMA Non Members/ Others

Rs. 25000/-

Educational Institutions / Students / Individuals

+18% GST

Participant Profile

  • This course is meant for professionals with a experience band of 1-5 years engaged in sales and marketing function of Machine Tools, Accessoriesand other Capital Goods viz. Presses, Molding / die casting machines, textile machinery, Foundry equipment, etc.,
  • Professionals interested in learning sales & marketing in a systematic way can also join


Mr. Gautam Doshi - Advisor, IMTMA

Mr. T. K. Ramesh - Managing Director, Micromatic Machine Tools - marketing company of the Ace Micromatic group

Mr. J. Prabhakar - Head – WIDMA Machining Solutions Group, Kennametal India

Mr. A N Chandramouli - Industry Consultant and Board member at Starrag India

Mr. T. K. Ramesh - Director, UCAM India

Mr. Vinayak D. Kamath - Sr. Vice President, Auto CNC Machining

Mr. M. Krishnamoorthy - Sr. Director, IMTMA

Mr. H V Rajashekara - Sr. Director, IMTMA

Participants Feedback

This 8 days program is very useful as it is sale engineering oriented, It build our Confidence level - K.Senthil Kumar, Micromatic Machine Tool Pvt .Ltd.

Industries Participated

The previous programmes have been well received by delegates from Ace Manufacturing Systems Ltd., Micromatic Machine Tools Private Limited, S&T Machinery (P) Ltd, Cosmos Impex (India) Private Limited, UCAM Private Limited, Jyoti CNC Automation Ltd., etc.

For Registration Contact

Digvijay Nath Pandey

Programme Co-ordinator

Telephone :   080 66246708
Mobile :   7349067391
Email :

REGISTRATION : Prior registration for participation is necessary. Number of participants is limited and will be accepted on ‘First Come First Serve’ basis. A Certificate of participation will be issued to participants.

Important Information : Participation fee includes, course material, working lunch and tea / coffee. Interested companies are requested to register online by clicking on 'REGISTER' button and by filling up the nomination authority and participant's details in specified form.

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